Major in Marketing Management and Multimedia Technology
The Marketing Management major prepares the students for careers in marketing, advertising and public relations. The program of study provides the graduate with both technical skills and competencies required in the field, along with a flexible mindset that is necessary to stay competitive in a constantly changing business environment.
By specializing in Multimedia Technology, students will learn to deliver rich creative experiences across a variety of media. They will obtain a foundation in print, web, and interactive media. The focus is on the production of a powerful creative environment and expanding the students’ creative capacity to deliver messages and information across media platforms.
Graduates of the Bachelor of Science in Business Administration major in Marketing Management and Multimedia Technology are able to:
– Apply effective marketing campaign strategies by creating visually appealing media content across various platform and media (print, web, and video).
– Apply skills in internet and multimedia technologies to boost digital business presence.
– Demonstrate knowledge in creating innovative marketing pitch
– Transformdata into graphical content for creative business ideas and strategies