Bachelor of Science in Business Administration provides a comprehensive education in managing and leading organizations in today’s global and technology-driven economy. The program builds a strong foundation in core business areas—such as management, marketing, finance, accounting, and entrepreneurship—while emphasizing the role of emerging technologies and globalization in modern business operations.

Through a blend of theoretical learning and practical application, the BSBA program cultivates strategic thinking, problem-solving, communication, and leadership skills essential for navigating complex, diverse markets. Students learn to develop ethical and socially responsible strategies, leverage digital tools for data-driven decision-making, and adapt to shifting global trends. Upon graduation, they are equipped to pursue careers in various sectors—corporate, government, non-profit—or to launch their innovative ventures, empowered by a global perspective and a tech-savvy approach.

With Specialization in:

Marketing Management and Multimedia Design merges strategic marketing principles with creative multimedia applications to captivate audiences, elevate brand presence, and drive business growth. Students gain hands-on expertise in digital media production, consumer behavior analysis, and integrated marketing communications, preparing them to excel in diverse industries and fast-paced, evolving markets.

---