FEU TECH
Bachelor of Science in Business Administration major in Marketing Management and Multimedia Design
Bachelor of Science in Business Administration provides a comprehensive education in managing and leading organizations in today’s global and technology-driven economy. The program builds a strong foundation in core business areas—such as management, marketing, finance, accounting, and entrepreneurship—while emphasizing the role of emerging technologies and globalization in modern business operations.
Through a blend of theoretical learning and practical application, the BSBA program cultivates strategic thinking, problem-solving, communication, and leadership skills essential for navigating complex, diverse markets. Students learn to develop ethical and socially responsible strategies, leverage digital tools for data-driven decision-making, and adapt to shifting global trends. Upon graduation, they are equipped to pursue careers in various sectors—corporate, government, non-profit—or to launch their innovative ventures, empowered by a global perspective and a tech-savvy approach.
With Specialization in:
Marketing Management and Multimedia Design merges strategic marketing principles with creative multimedia applications to captivate audiences, elevate brand presence, and drive business growth. Students gain hands-on expertise in digital media production, consumer behavior analysis, and integrated marketing communications, preparing them to excel in diverse industries and fast-paced, evolving markets.
Program Description
The BSBA Marketing Management and Multimedia Design program combines strategic marketing principles with creative multimedia applications, equipping graduates for dynamic careers in marketing, market research, advertising, public relations, and digital media. Students gain both the technical proficiencies and the innovative mindset needed to excel in today’s fast-paced, ever-evolving business landscape. This program emphasizes consumer behavior analysis, brand-building strategies, and the integration of multimedia tools—preparing students to create impactful campaigns, engage diverse audiences, and adapt swiftly to emerging trends.
Competencies & Expertise
Technical and Soft Skills
Personal & Interpersonal
Soft Skills
- Creative and Strategic Communication
- Innovative Thinking
- Adaptability and Collaboration
- Professional Ethics and Responsibility
Technical and Soft Skills
- Market Research and Consumer Insights
- Brand Development and Positioning
- Advertising and Promotion
- Business Management
- Multimedia Design and Production
- Digital Marketing and Analytics
- Expanded Career Opportunities
- Marketing and Brand Manager
- Market Research Analyst
- Consumer Insights Specialist
- Advertising Executive
- Creative Director
- Digital Marketing Specialist
- Social Media Manager
- Multimedia Designer
- Content Producer
Contact Us
Room 204, Higher Education Bldg.
Office Hours: Monday to Friday
8:00 a.m. ─ 5:00 p.m.
ALLAN JOSEPH R. BACUS
8:00 a.m. ─ 5:00 p.m.
ALLAN JOSEPH R. BACUS
Director of College of Accounts and Business
Email Us
cab@feudiliman.edu.phCall Us
(02) 8990-0430