Bachelor of Science in Business Administration major in Marketing Management and Multimedia Design

General Description of the Program

The Business Administration program utilizes an integrated approach to study the interrelationships among the different functional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, students are expected to appreciate the economic, social, technological as well as legal environments within which all businesses must operate, and possess the basic business knowledge, skills, values and attitudes to effectively lead an organization and achieve the desired results.


It is an interdisciplinary and problem-focused program comprising three integrated elements: core business and management education courses, business administration core and major courses. Each major consists of courses designed to develop the critical thinking and analytical information/communication technology skills, human relation, communication, quantitative and computer skills needed by the graduates to successfully serve as leaders in business organizations. The program also address contemporary organizational issues such as global competition, continuous quality improvement, good governance, and the relationship between organizations and various environmental forces which are key components of a global economy.


The Marketing Management and Multimedia Design program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in the constantly changing business environment.


Program Outcomes

Analyze the business environment for strategic direction;

Prepare operational plans;

Innovate business ideas based on emerging industry;

Manage a strategic business unit for economic sustainability; and

Conduct business research


Career Opportunites

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive
  • Merchandising Assistant
  • PR/Advertising Assistant
  • Customer Service Agent/Representatives
  • Junior Sales Trainer
  • Entrepreneur
  • Product/Brand Assistant
  • Order/Billing Assistant

Department of Accounts and Business Roster of Faculty


Full-Time Faculty Members

  • Allan Joseph Bacus, Master in Business Administration, Ph.D in Management Major in Business Anthropology (on-going)
  • Ma. Jaysan Cadete, Certified Public Accountant, Master in Business Administration
  • Leonard Cañamo, Certified Public Accountant, Master in Business Administration
  • Edna Delantar, Master in Business Administration, Doctor in Business Administration (on-going)
  • Cristina Meñez, Master in Business Administration, Doctor in Business Administration(on-going)
  • Jackie Lou Raborar, Master in Business Administration, Doctor in Commerce

Part-Time Faculty Members

  • Jose Barcela Jr., Master in Business Administration
  • Bernadette Dimzon, Certified Public Accountant, Doctor in Business Administration (on-going)
  • Jeffrey Patrick Joseph, Master in Business Administration
  • Atty. Jovencio Zaragoza, Bachelor of Laws

College of Accounts & Business

Room - 204 2nd Floor, Higher Education Bldg.

Office Hours: Monday to Friday
8:00AM - 5:00PM

CONTACT DETAILS

Trunkline: (02) 8990-0430

Email: cab@feudiliman.edu.ph

 

MR. ALLAN JOSEPH R. BACUS

Director of College of Accounts and Business


Back to College of Accounts & Business